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Aboriginal Quitline

Aboriginal Quitline Website


Created in consultation with community to support indigenous people to quit smoking and vaping.

Launch the site

Supporting mob
to live smokefree

Aboriginal Quitline is a dedicated website and culturally-safe counselling service provided by Aboriginal and Torres Strait Islander people for Aboriginal and Torres Strait Islander people. Designed in consultation with Aboriginal communities across Victoria, SA, NT, and WA, Aboriginal Quitline provides tailored support for Aboriginal and Torres Strait Islander people looking to quit smoking and vaping.

Designed in consultation
with community

Our process involved collaborating with indigenous consultants and community elders across user experience, design, and content.

The website features elements from an artwork with permission from the artist Dixon Patten - Yorta Yorta and Gunnai. During the user experience phase, the community and Dixon were engaged to ensure that the usage of the artwork was consistent with the original artwork's intent and that the design approach and content spoke to the community.

How Northmost helped

User experience

An important part of the process for the user experience and design of this website was to work with Aboriginal and Torres Strait Islander communities at every stage. The design needed to feel distinctly Aboriginal, but was still required to visually communicate the recognisable Quit brand.

  • Information architecture
  • Wireframes
  • Prototyping for user testing


With permission, we reimagined Dixon Patten's artwork and collaborated with community consultants to offer a premier and accessible digital user experience, integrating indigenous artwork and representation.

  • With permission, digital extension of indigenous artwork by Dixon Patten
  • AA accessible design


  • AA accessibility
  • Custom CMS workflows
  • Craft CMS

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