Bizally Website

Bizally

Making accounting more accessible for start ups and small businesses.

Making small business accounting simpler

Northmost helped Bizally redefine its digital brand to better connect with small businesses and start-ups.

The website creates a clearer path through Bizally's services, packages and advice, helping small business owners quickly find the support that's right for where they are in their business journey.

Making accounting feel more approachable

Accounting can be complex, particularly for small business owners already juggling everything else that comes with running a business.

We developed a content and user experience that puts the business owner first. Rather than leading with technical accounting terminology, the website focuses on the problems clients are trying to solve, whether they're starting a business, growing an established business or planning for the future.

How Northmost helped

Digital Strategy & UX

We worked with Bizally on a holistic approach that considered their website as well as other digital channels.

Digital strategy
Information architecture
User experience
Content strategy
User journeys
SEO and AI discoverability strategy
Channel strategy

Content

We developed a more approachable and consistent tone of voice, translating complex accounting and financial concepts into clear, useful content.

The content strategy also focused on providing more transparency of costs and services available to small business owners.

Design

The visual design gives Bizally a more contemporary and approachable presence while reinforcing its position as a professional, experienced accounting practice.

A clear hierarchy, considered typography and modular components make complex information easier to navigate and provide a flexible foundation for ongoing content growth.

Design system
AA accessible design
Photography art direction
Iconography

Development

The website was developed as a modern, flexible platform that allows the Bizally team to manage and expand its content as the business evolves.

Astro and React front-end
Craft Cloud and Craft CMS
AA accessible development
Cloudflare workers
Server infrastructure and setup
AI website optimisation

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