Rethink Roaming
RSPCA Victoria
Highlighting the risks of letting cats roam.
Launch the siteKeeping cats safe
by reducing roaming
We helped RSPCA Victoria launch a campaign that allows owners to see risks in their area and help them plan to contain their cats.
Changing owner behaviour
The campaign needed to provide cut through with owners that believed letting their cat roam was ok. We took this belief and visualised what cats do when they roam to change owner behaviour. The campaign was launched across social channels and directs users to the website to understand the risks relevant to their location. Owners can see the risks in their area and make a plan to contain their cat.
A custom integration with Google Maps SDK, Google Places API, Vic Open Data and iNaturalist shows owners what they are risking when they let their cat roam.
How Northmost helped
Campaign strategy and execution
Using behavioural science methodologies, the campaign focuses on the consequences of letting your cat roam.
- Campaign strategy
- Campaign branding
- Social assets
- Animation and video assets
User experience and design
We created a personalised and interactive experience to help owners understand the risks in their area.
- User experience
- Design
- AA accessible design
Development
The website was developed using React and a complement of custom integrations with Google Maps SDK, Google Places API, Vic Open Data and iNaturalist to provide relevant information to users.
- React / NextJS app
- AA accessible development
- Custom API integrations
