Ferguson Plarre Photo Cake

Ferguson Plarre Bakehouse

Transforming how customers design personalised cakes online.

Modernising an old favourite

Designed to support an over 70% mobile audience, the Photo Cake customiser allows users to upload their photos, edit images, add text and customise their cake across devices with ease.

Mobile-first customisation journey

Photo Cake was designed specifically for mobile behaviours, ensuring interactions felt intuitive, responsive and familiar to contemporary users.

How Northmost helped

User experience and design

Uploading images, resizing content, adding text and applying creative elements needed to feel simple, immediate and playful. The customiser was designed to minimise friction and create an experience that encouraged experimentation and creativity.

User journeys
Interactive prototypes
AA accessible design
Mobile-first design

Development

An integration with Magento ensures that products, configurations and business rules can be managed dynamically without disrupting the user journey. A React based front-end provides a fast and responsive experience for users.

React front-end development
Magento development
Custom API integrations

The result

Within six months of launch, Ferguson Plarre recorded a 40% increase in overall photo cake purchases, demonstrating strong adoption and customer demand for the new experience. Mobile engagement proved particularly significant, with 56% of all purchases now occurring on mobile devices. This represented a substantial behavioural shift and validated the strategic decision to prioritise mobile-first design.

Awards

Melbourne Design Awards 2026 - Gold

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