NLCSP Campaign Website
Cancer Council Victoria
Helping eligible Australians understand their lung cancer risk and take action.
Launch the siteIt's Good to Know Campaign
The NLCSP campaign website is a multilingual, accessible website designed to drive awareness and participation in the Australian Government’s National Lung Cancer Screening Program. It delivers clear, audience led content for diverse communities, helping eligible Australians understand their risk and take action through an engaging digital experience.
Tailored content for priority audiences
The user experience is structured around audience-specific pathways, with multilingual support including both left-to-right and right-to-left formats. Design and content were shaped through close collaboration with partner organisations and communities, ensuring relevance and cultural sensitivity.
How Northmost Helped
User experience
The user experience was driven by a deep understanding of program audiences and the barriers preventing engagement with traditional health communication.
- Information architecture
- Wireframes
- Content strategy
Design
By simplifying complex health information and tailoring content to diverse audiences, the site improves understanding and encourages early action, directly supporting life saving outcomes.
- Campaign digital branding
- AA accessible design
Development
- Multi-site solution supporting both left-to-right and right-to-left languages
- Craft CMS
- AA accessibility
About the campaign
The It’s Good to Know consumer communications campaign is an equity-first campaign that is supported by the Australian Government and has been developed in partnership with a consortium of organisations, including Cancer Council Victoria, the Daffodil Centre, the National Aboriginal Community Controlled Health Organisation, ACON, the Australian Multicultural Health Collaborative and the Royal Flying Doctor Service South Eastern Section to raise awareness of the NLCSP and support participation in the eligible audience.
Awards
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Melbourne Design Awards 2026 - Gold
